Typography
28/8/2019 - 27/11/2019 (Week 1 - Week 14)
Natalie Leong Yuin May (0334127)
Typography
Final Compilation and Reflection
Submissions
Exercises
Lettering
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| Fig. 1.1 Messy;Final Outcome of Digitized Lettering (JPEG) |
Fig. 1.2: Messy; Final Outcome of Lettering Animation (PDF)
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| Fig. 1.3: Messy; Final Outcome of Lettering Animation (GIF) |
Type Expressions
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| Fig. 1.4: Final Outcome of Type Expressions (JPEG) |
Fig. 1.5: Final Outcome of Type Expressions (PDF)
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| Fig. 1.6: GIgANTic; Final Outcome of Type Expression (GIF). |
Project 1 - Text Formatting and Expression
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| Fig. 1.7: Final Outcome of Layout (JPEG). |
Fig. 1.8: Final Outcome of Layout (PDF).
Project 2 - Font Design
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| Fig. 1.9: Sketch of typeface. |
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Fig. 1.10: Final 15 letters arranged on a baseline.
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Fig. 1.11 Ingerhand Regular on a sentence(JPEG).
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Fig. 1.12 Ingerhand Regular on a sentence (PDF).
Fig. 1.13 Font Information of Ingerhand Regular (PDF).
Final Project - Typography: Expression, Hierarchy, and Composition
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| Fig. 1.14 Draft of placard. |
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| Fig. 1.15 Placard design. |
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| Fig. 1.16: Me holding the placard. |
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| Fig. 1.17: Final Outcome of Poster - Static (JPEG). |
Fig. 1.18: Final Outcome of Poster (PDF).
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| Fig. 1.19: Final Outcome of Poster (Framed). |
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| Fig. 1.20: Final Outcome of Poster (GIF). |
Reflection
Experience
When I first saw the module 'Typography' as compulsory for my minor in Creative Media & Design, I was a bit worried because I had an inkling that this module would require me to be very detailed. I wasn't exactly new to designing posters but I was extremely new to typography and for me this was a bit of a culture shock. I had no idea typography could be so expressive. My experience in this class was a life changing one. At the start, I felt a bit lost because it was a bit fast-paced for me. With weekly exercises for each module and constantly having to update our e-portfolio while juggling extra-curricular activities. It made me strive to aim for greater quality of work. Before, my focus was only on the illustration and color scheme of my posters but now, typography tops the list. The first thing that catches people's attention is the illustration (if any) and then the color scheme (if it is not in black and white) and typography is what makes a passerby continue looking at something. I am happy that I was able to learn in such a supportive environment that both Mr. Vinod and Mr. Shamsul have created. Here, mistakes are a way to learn and a sign that there is still room to perfect our work.
Observation
I still remember in the second class, Campus Central told me I couldn't take this module and I was really disappointed. I'm glad they allowed me to take this module at the end because it was life-changing. Previously, my designing standards were, I would say pretty low because I did not know how to choose the appropriate typefaces for my posters. I usually stuck with swashes or sans serif typefaces. But I started to love serif typefaces after Project 2. I remember Mr. Vinod saying something along the lines of "if you are not looking at billboards and analyzing typefaces, you have not learnt anything in this class". I'm glad to say that ever since I started this module, I look at the typefaces of posters and billboards a lot. The position your text is placed at, and how your composition is really makes a big difference in the general feel your work gives off. This course really made me see the importance of Typography and how one small detail is everything. "God is in the kerning" and "the devil is in the details."
Findings
I think there are a few soft skills I learnt from being in this module. The first is detail-orientedness. Designing typefaces is no easy task, it requires a lot of attention to detail. The next is consistency. Be consistent in designing and updating the e-portfolio. I also learnt how to "multi-task", which isn't really multitasking but applying a theory I learnt in my major-Round-Robin Scheduling. I have since applied this theory in many of my assignments, which is to spend a little bit of time on everything. Maintaining the e-portfolios is a very tedious task. Having to make sure the spacing isn't off and etc. Blogger is very weird because whenever I bold a text or something it doesn't appear when I view it or preview it. Often times I had to resort to using HTML and CSS. Blogger likes to overuse <span></span> a lot, and <br/> which is causing the weird spacing which can't be removed no matter how many times I press backspace. I also wonder why why're not using behance instead since a lot of artists and designers use behance.
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